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La Perle: Mixed-Use Destination

An urban ensemble brings residences, hotel, offices and retail around layered public spaces and a warm night-time identity.

Architectural rendering of the La Perle mixed-use project in Jeddah with its carved façade, by Asred
Client
First Avenue
Project type
Mixed-use real-estate development
Location
Jeddah, Saudi Arabia
Year
2025

Challenge

A large program needs clarity: how can uses sit together without losing distinct arrival and privacy, and how can the massing become a destination rather than a closed compound?

Idea

The program is organized vertically and horizontally around a public podium. Large openings frame movement and the city, while deep shading unifies towers and podium in one language.

Outcome

A varied real-estate scene moves from street plazas to terraces and towers, changing between day and night while remaining legible to users and investors.

Project figures

Mixed-useIntegrated program
4Use types
La Perle stepped terraces with planting and night lighting in Jeddah, architectural visualization by Asred
La Perle stepped terraces with planting and night lighting in Jeddah, architectural visualization by Asred
From interest to decision

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